A strong brand!

With our very own Dumil brand, we are the market leader in the following product groups: garbage bags, kitchen foils and foodbags. Dumil makes housekeeping more easy, more responsible and more fun for consumers. With our brand, we create a positive buzz around this category with the aim of boosting the entire category.

Dumil’s aim is to make housekeeping more fun. How do we do that?

Dumil in your category

With Dumil we are able to inspire both you and consumers, thus helping the category grow.

Activation

Activation

As a brand, Dumil is close with her consumers; our various online social media channels allow us to interact directly with our target audience. Via Facebook and YouTube we are able to inspire consumers with fun tips & tricks and support new product introductions, promotions and other Dumil activities.

Communication

Communication

With our Dumil brand, we are constantly looking for fun partnerships to create relevance to our products and to inspire consumers. For example:
- We respond to the trend of reducing food waste along with 24Kitchen;
- We have partnered up with Nederland Schoon to combat littering;
- We work with RTL4 throughout the BBQ season

Innovation

Innovation

With our Dumil brand, we are constantly looking for new products in line with consumers’ needs. We keep a close eye on any trends in the category, so we will able to anticipate properly on a forthcoming trend with the Dumil range.

Presentation

Presentation

Thanks to a large-scale packaging survey, we were able to give our Dumil products a fresh, eye-catching look, featuring clear sizing and a uniform block-based product presentation. Thus, we are able to present consumers with easily comprehensible packaging and create value on the shelves.

Value creation

Value creation

Our aim is always to develop product categories to a higher level. Whether you choose Dumil for your entire product range or as an A-brand addition to your own brand, Dumil allows us to strengthen your entire product category. This way you are assured of an optimally performing assortment.

Want to know more? Follow Dumil on the following social media: